Alfredo and I met in the service industry and instantly connected due to our mutual love of design and our similar values. We believe that the simple and the natural should underscore every action and we strive to make our line the best based on this idea. What our clients want most are products made from natural ingredients and that is what we deliver. Every product is hand made in our beautiful studio in Brooklyn, New York, as a way to keep in touch with our clients' needs. Made from natural ingredients like avocado oil, rosemary, beeswax, and vegetable butters, our line is housed in timeless amber tinctures and metal tins. The packaging is meant to bring back memories of a simpler time when grooming was important and the modern man was the essence of this principle. How you present yourself to the world is important and our goal is to offer a new grooming experience with Brooklyn's first and finest men's grooming line.