Philosophy: Williamsburg

Williamsburg encompases an earthy aroma with notes of Cedarwood, and hints of Anise and Vanilla. The scent is masculine,

sensual and subtle. think of long brisk walks in the woods.

Why name a scent "Williamsburg"?

Our memory is strongly tied to scents. The instant we sense something, we begin to craft a memory around what we are smelling. It's truly fascinating how the same scent can mean different things to people. Our reason for creating a scent that embodies Williamsburg is simple: we envision a man or woman who appreciates and is inspired by products that smell like the earth. While our unisex formula is unique and smells like the woods, it is perfectly grounded by the deliciously faint scent of Ylang Ylang. We have always loved Williamsburg because we can feel the surge of creativity everywhere and the people are incredibly passionate and driven. We stand behind a simple idea that In order to achieve success, you must love what you do and it is this idea that we feel is reflected in the community of Williamsburg.

Our playlists inspire us to keep making great products for you. I know it seems silly but music is an emotional experience connecting us to times in our past, similar to scent. We blast our playlists in our studio and the music makes us happy. We admit it, we like some cheesy stuff:)

We hope you enjoy our Williamsburg inspired playlist!

xx

The folks at BG headquarters