Last week I took a customer's plaintive request for a good beard barber and sent him to a barber based on the opinions of a slew of bearded fellows I know. 

This week I'm starting a series to highlight and draw attention to some shops that you may not know, but we think you should since they share our vision and philosophy enough to actually carry the BROOKLYN GROOMING line on their very own brick-and-mortar retail shelves.

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MASC Skincare is a men's shop located in Yaletown, one of the trendiest shopping districts in Vancouver, British Columbia. We are pleased to be gracing the shelves of this well-known Canadian gem whose motto is "Look Great, Feel Great."

Since 2007, their mission has been to offer men of all ages the tools and information necessary to maintain a healthy and well-groomed appearance in a simple no-fuss manner.

What I especially appreciate about the way founders Jamie Beuthin and Patrick Levesque (pictured above) have arranged their concept store is that it is free from the elitism that often keeps man from pursuing a better version of himself through grooming.

They are fervent in their mission to create an environment which promotes a shopping experience that is "satisfying, unintimidating and informative."

If you're in Vancouver, or just passing through, make sure you stop in and say hello to these guys! (And get me some of their secrets to flawless skin)