Inspiration

Why name a scent COMMANDO?

Many people desire products that are purely functional without the addition of fragrances. Some simply do not want their "product" competing aromatically with their favorite colognes and perfumes. Ever conscious of the needs, wants and desires of our customers, we decided to create fragrance-free versions of all our grooming products.

"To Go Commando" (aka free-balling) is an idiomatic phrase signifying the act of not wearing underwear. We were having trouble coming up with a name for our unscented line since our core fragrances are all based on and named for historic Brooklyn neighborhoods. No neighborhood would have been flattered to be the namesake of the blank scent, so we challenged friend-to-the-brand Jim Chu with the task of naming the unscented line. In only seconds he exclaimed "I've got it! Go commando!" And thus our Commando line was born.

The name was perfect because going without underwear is what you do when you want to be unencumbered and free from restraint, but you still have to cover up your body with clothes to step out into the world. So in these products expect everything necessary to perform their specific respective functions, but with nothing extra getting in the way or cramping your style.

BUY OUR COMMANDO COLLECTION HERE

What does FORT GREENE smell like?

 Fort Greene Smells fresh and alive! Think of it as a cologne version of mechanic's grease (it does not smell like an auto-body shop). It has an aroma that is pointed, invigorating and masculine without being butch. It is NOT "masculine" in the way that traditional men's fragrances are. It doesn't smell like a fragrance: it's more like a delightful bonus breath for some lucky bystander when you happen to pass wearing it. With its distinct botanical notes of pine (thankyouverymuch Rosemary) and the added character of Juniper, Fort Greene carries off a breezy balance with the dulcet additions of floral lavender and bergamot.

Why name a scent FORT GREENE?

 The beauty of our fragrances is that they stimulate the olfactory sense in a completely different way from your everyday cologne, perfume or scented lotion. Whether she knew it or not, when Mckenzie originally formulated our core scents, what she was doing was redefining the relationships between fragrance and wearer, fragrance and smeller, and probably wearer and smeller as a result! She was blazing trails in the cliche-fraught fragrance industry. 

Our version of Fort Greene is a unisex blend of invigorating herbs and spices meant to regenerate, soothe and inspire. It is scented with juniper and rosemary, two incredibly uplifting herbs, and is balanced by lavender and bergamot to help create a beautifully balanced botanical blend of spiced, floral greens. The idea behind this scent was to reflect Fort Greene's rich and varied musical history. In our studio we listen to a well-balanced variety of hip hop, rock n' roll and classics to get our inspiration going: and so here's that inspiration, all bottled up, tin-sealed and ready for you to experience: Fort Greene.

 
BUY OUR FORT GREENE COLLECTION HERE