I've been using Brooklyn's Fort Greene and Williamsburg (my favored scents) mustache waxes at least since I first encountered them in an actual Brooklyn, NY shop ca. 2012 or 2013. As an otherwise bald guy with a handlebar mustache I wax and curl to keep out of my mouth (it would be all ragged from absentminded chewing otherwise), this stuff is my salvation. A good pinch on each end every morning after a shower, then combed out about five minutes later, and I'm good to go! Lovely product - can't recommend highly enough for the grooming needs of anyone with face fuzz!